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Norco Yorkville Step-Thru
$499.00
Hop aboard the Norco Yorkville Step-Thru and set out on a sightseeing tour of the city. The Yorkville's lightweight aluminum frame offers a comfortable, upright body position for everyday riding, and the step-thru design makes it easy to put a foot down for frequent stops. When your journey heads beyond the concrete of the city, 700c road bike wheels wrapped in wide, stable tires roll easily over streets and pathways alike. Shimano gearing delivers crisp, reliable shifting day after day, while the arced seatstays further reduce fatigue from rough roads so you can ride further. All of the Yorkville's contact points are carefully selected for comfort—from the suspension seatpost, to the ergonomic grips, and adjustable stem that puts control right where you need it—so you can get the most enjoyment out of every ride, wherever your pathway leads.
Norco VFR 5 Forma
$749.00
Whether you're riding for fitness or commuting to work, the VFR Forma women's bike delivers speed, comfort, and sporty handling thanks to its lightweight aluminum frame and fast-rolling 700c road tires. An upright riding position provides more enjoyment on longer rides, and a reliable 24-speed drivetrain has plenty of gears to maintain momentum up steep hills and through flat countryside. The VFR 5 Forma comes with Tektro mechanical disc brakes for confident control in all kinds of weather, while the wide Kenda Tendril City tires keep you moving with minimal effort. The VFR is built for utility, too, with fender and rack mounts to keep you clean during wet commutes and allow you to carry groceries, a change of clothes, or whatever you need to get through the day. For quick jaunts around town, make every ride fun and rewarding on the sleek and versatile women's VFR Forma hybrid.
Specialized Men's Sirrus Alloy Disc
$749.00
If you're going to get in shape, you need to move, and nothing wants to help you move faster than our Sirrus with powerful hydraulic disc brakes. It takes a no-nonsense approach to its design, giving you everything that you need, like superior braking, and nothing that you don't. It's constructed from a durable, reliable, and lightweight A1 SL Premium Aluminum, and it features a reliable set of components that are built to withstand years of daily abuse, hydraulic disc brakes that provide reliable stopping power in any condition, and comforting Body Geometry touch points that are sure to take the sting out of long rides. Complacency just met its match. - Working with our Body Geometry team, we designed a frame that strikes the optimal balance between comfort and efficiency. The A1 SL Premium Aluminum construction pairs weight savings with rugged durability, while the rack, fender, and disc mounts give you an incredibly versatile package. - A steel, straight blade fork provides a responsive ride, while the fender and rack mounts give you the option to install rain-fighting fenders and racks that can transport your gear around town. - Promax F1 hydraulic disc brakes are spec'd on this Sirrus to ensure consistent, powerful braking.
Norco XFR 4
$769.00
With the versatility to turn a typical commute on paved roads into a rowdy romp over forested pathways, the XFR 4 is ready for adventure. Its big 700x38c tires create a fast, comfortable, and stable ride, while the suspension fork smooths bumps along the way. And, with the 24-speed Shimano drivetrain and reliable mechanical disc brakes, you'll have no problem tackling hills and long flats alike with speed and confidence. Adding to the XFR's action-packed character is the clever Flip chip convertible dropout system that allow you to add racks or fenders for ultimate utility in a bike that's as stylish as you.
Norco XFR 4 Forma
$769.00
With the versatility to turn a typical commute on paved roads into a rowdy romp over forested pathways, the XFR 4 Forma women's bike is ready for adventure. Its big 700x38c tires create a fast, comfortable, and stable ride, while the suspension fork smooths bumps along the way. And, with the 24-speed Shimano drivetrain and reliable mechanical disc brakes, you'll have no problem tackling hills and long flats alike with speed and confidence. Adding to the XFR's action-packed character is the clever Flip chip convertible dropout system that allow you to add racks or fenders for ultimate utility in a bike that's as stylish as you.
Norco XFR 3
$799.00 - $949.00
With the versatility to turn a typical commute on paved roads into a rowdy romp over forested pathways, the XFR 3 is ready for adventure. Its big 700x38c tires create a fast, comfortable, and stable ride, while the suspension fork smooths bumps along the way. And, with the 24-speed Shimano drivetrain and strong hydraulic disc brakes, you'll have no problem tackling hills and long flats alike with speed and confidence. Adding to the XFR's action-packed character is the clever Flip chip convertible dropout system that allow you to add racks or fenders for ultimate utility in a bike that's as stylish as you.
Specialized Men's Sirrus Sport
$1,049.00 - $1,079.00
As you push yourself towards your fitness goals, you need a partner that you can count on, and we're happy to say that the Sirrus Sport fits the bill. It's constructed from a durable, reliable, and lightweight A1 SL Premium Aluminum, and it features a bombproof assortment of components, like a Shimano Sora rear derailleur and powerful Tektro hydraulic disc brakes that are sure to get the job done. Sprinkle in some added comfort from our proven Body Geometry components, like the grips and saddle, and a Fitness geometry that lives in the sweet spot between comfort and performance, and you have a bike that'll always be ready to go when it comes time to sweat. - Working with our Body Geometry team, we designed a frame that strikes the optimal balance between comfort and efficiency. The A1 SL Premium Aluminum construction pairs weight savings with rugged durability, while the rack, fender, and disc mounts give you an incredibly versatile package. - The lightweight FACT carbon fiber fork provides a smooth, responsive ride, while the Plug + Play fender mounts give you the option to install rain-fighting fenders. - Braking duties are handled by Tektro hydraulic disc brakes to ensure effective, consistent, and reliable power through any kind of terrain or condition.
Norco VFR 3 Forma
$1,149.00
Whether you're riding for fitness or commuting to work, the VFR Forma women's bike delivers speed, comfort, and sporty handling thanks to its lightweight aluminum frame and fast-rolling 700c road tires. An upright riding position provides more enjoyment on longer rides, and a reliable 27-speed drivetrain has plenty of gears to maintain momentum up steep hills and through flat countryside. The VFR 3 Forma comes with Tektro hydraulic disc brakes for confident stopping power in all kinds of weather, while the wide Schwalbe Spicer tires keep you moving safely thanks to puncture-resistant tread. The VFR is built for utility, too, with fender and rack mounts to keep you clean during wet commutes and allow you to carry groceries, a change of clothes, or whatever you need to get through the day. For quick jaunts around town, make every ride fun and rewarding on the sleek and versatile women's VFR Forma hybrid.
Specialized Men's Diverge E5 Sport
$1,549.00
With the Diverge Sport, you'll be prepared for anything, from smooth tarmac to the loosest, roughest tracks out there. It's packed with all the same technologies as its pricier cousins, only its spec places an emphasis on reliable performance, not components so flashy you'll be eating nothing but top ramen for months. The Diverge frame will comfortably fit up to 700x42mm tires with plenty of room for mud, too. Weight was a large factor in the development, so Specialized took some design cues from the Roubaix with an E5 Premium Aluminum frame that's plenty light, certainly stiff for hard efforts, and undeniable durable. Specialized opted for a new Open Road Geometry. We know what you're thinking, "it's just another marketing term," but they truly did develop an entirely new geometry. Think of it as a road version of modern trail bike geometry. It provides playful handling and predictable steering for endless dirt skids and mid-corner drifts. The geo features a bottom bracket that's over a half-centimeter lower than the previous Diverge, a slacked-out head tube angle, short chainstays, and a short wheelbase. These changes make for a bike that's not only fun in the dirt, but also performs well on the road. Specialized topped it off with three water bottle mounts and mounts for racks and fenders. So while it's one of the most smile-inducing bikes you'll ever shred fire roads on, it's equally adept at bike packing, commuting, or even a spin to your local brewery. The frame, meanwhile, is topped off with a Shimano Sora groupset, mechanical-disc brakes, and an Axis Sport wheelset.
Specialized Men's Diverge E5 Elite
$1,899.00
We're adamant believers that you needn't have an elitist's budget to feel like one. Need proof? Take a look at Specialized's Diverge E5 Elite. The Diverge frame will comfortably fit up to 700x42mm tires with plenty of room for mud, too. Weight was a large factor in the development, so Specialized took some design cues from the Roubaix with an E5 Premium Aluminum frame that's plenty light, certainly stiff for hard efforts, and undeniable durable. Specialized opted for a new Open Road Geometry. We know what you're thinking, "it's just another marketing term," but they truly did develop an entirely new geometry. Think of it as a road version of modern trail bike geometry. It provides playful handling and predictable steering for endless dirt skids and mid-corner drifts. The geo features a bottom bracket that's over a half-centimeter lower than the previous Diverge, a slacked-out head tube angle, short chainstays, and a short wheelbase. These changes make for a bike that's not only fun in the dirt, but also performs well on the road. Specialized topped it off with three water bottle mounts and mounts for racks and fenders. So while it's one of the most smile-inducing bikes you'll ever shred fire roads on, it's equally adept at bike packing, commuting, or even a spin to your local brewery. The frame, meanwhile, is topped off with a Shimano Tiagra groupset, mechanical-disc brakes, and an Axis Sport wheelset.
Specialized Men's Diverge Sport
$2,849.00
With the Diverge Sport, you'll be prepared for anything, from smooth tarmac to the loosest, roughest tracks out there. It's packed with all the same technologies as its pricier cousins, only its spec places an emphasis on reliable performance, not components so flashy you'll be eating nothing but top ramen for months. The Diverge frame will comfortably fit up to 700x42mm tires with plenty of room for mud, too. Weight was a large factor in the development, so Specialized took some design cues from the Roubaix with a FACT 9r carbon frame that's one of the lightest in the category. Specialized opted for a new Open Road Geometry. We know what you're thinking, "it's just another marketing term," but they truly did develop an entirely new geometry. Think of it as a road version of modern trail bike geometry. It provides playful handling and predictable steering for endless dirt skids and mid-corner drifts. The geo features a bottom bracket that's over a half-centimeter lower than the previous Diverge, a slacked-out head tube angle, short chainstays, and a short wheelbase. These changes make for a bike that's not only fun in the dirt, but also performs well on the road. There's only so much that wider tires with lower pressures can absorb, so Specialized implemented a new version of the Future Shock into the Diverge design. It not only soaks up bumps with ease, but provides extremely predictable handling. That's because the wheelbase isn't lengthening when you hit a bump, so the front end of the Diverge keeps the same effective head tube angle. In other words, when you dive hard into a turn, you won't be surprised by under steer or sloppy handling. Unlike the original Future Shock, the Diverge's version features a progressive spring that makes this technology more suitable for off-road applications, where stiffer suspension is often needed to soak-up larger bumps and obstacles. Specialized topped it off with three water bottle mounts and mounts for racks and fenders. So while it's one of the most smile-inducing bikes you'll ever shred fire roads on, it's equally adept at bike packing, commuting, or even a spin to your local brewery. The Diverge Sport spec hits right on the money with a sturdy Shimano Tiagra groupset, hassle-free mechanical disc brakes, and a strong Axis Sport wheelset.
Norco VLT S2
$3,399.00
The Norco VLT S2 opens up a world of possibilities. Go farther, get there faster, or simply rediscover the joy of cycling as the intuitive and reliable Bosch e-bike system provides just the right amount of pedal assistance in any situation. Why is Norco so excited about electric bicycles? Because they are driven by a genuine passion for cycling in all its forms, and e-bikes have the power — literally — to get more people riding.
Specialized Turbo Women's Vado 2.0
$3,899.00
Get all of the pedal-assist features you desire at a price that lets you keep your daily cappuccino ritual with the Women's Turbo Vado 2.0. Featuring many of the same characteristics as its more expensive siblings, albeit with a little less "roar" to its motor, the Women's Turbo Vado 2.0 is firmly rooted as the ultimate transportation tool for everything from grocery runs to commutes. It features a custom 250-watt motor and 460Wh battery that are fully integrated with the bike and specifically tuned for city riding. The battery is super easy to remove from the bike so you can charge it anywhere. The RX Street Tune is perfect for the urban environment—reacting to the amount of force you apply to the pedals. Specialized also developed a custom-for-Vado 2.2-inch computer with the German powerhouse, BLOKS. With this touchscreen smart computer, you’re able to connect, via Bluetooth, to our Turbo Vado Mission Control App for full control over your Vado. This app allows you to tune the motor to your personal preferences, it eliminates range anxiety through the Smart Control function, and it offers the rider a wide range of features, including navigation, tracking, diagnostics, and ride history. You can also peruse through these screens via the custom handlebar remote, without ever removing your hand from the bars. To top off all of the innovative features, we chose a wallet-friendly build for the Turbo Vado 2.0. Featuring Shimano 9-speed components and hydraulic disc brakes, it's the perfect tool for your busy lifestyle. - The Vado’s motor is fully integrated with the frame and features a 250-watt output. It's also been custom-tuned for city riding, and it intuitively reacts to the force of your pedaling—so the harder you pedal, the more power it delivers. And with an internal belt drive design, it does this without added vibration for the smoothest and most silent ride possible. - Specialized made the custom 460Wh battery to be fully integrated with the frame, removable for easy charging, and lockable for added security. It communicates with the display and has multiple modes to maximize the overall efficiency and range.
Specialized Turbo Men's Vado 2.0
$3,999.00
If you can characterize your life as on-the-go, busy, or not having enough time, Specialized made a bike just for you—the Turbo Vado 2.0. It's made to accommodate busy lives that are always in movement, which is why Specialized took their proven Turbo pedal-assist technology and accelerated it into the future. The Turbo Vado 2.0 features a custom 250-watt motor and 460Wh battery that are fully integrated with the bike and specifically tuned for city riding, and in the case of the battery, it doesn't require any tools for removal, so it's super easy to remove from the bike for charging. The 2.0 iteration of the Vado's battery is perfectly suited to urban environments and short trips. The tune, meanwhile, is meant to be as efficient as possible for quick, spontaneous efforts that are demanded when riding in the city. Specialized also made sure that it's totally compatible with Bluetooth, so you can toggle between battery modes to increase your range in real time via the Mission Control App. There are three battery modes to work with in order to maximize the battery life, and with the app, you can even plot your course and the battery will adjust while you're riding to make sure that you get through your ride on one charge. - A custom 2.2-inch BLOKS. digital LCD display enables you to monitor all of your ride data in real time. It also connects with the Turbo Vado Mission Control App via Bluetooth, so you have full control over the tune, modes, range, and much more. - The Vado’s motor is fully integrated with the frame and features a 250-watt output. It's also been custom-tuned for city riding, and it intuitively reacts to the force of your pedaling—so the harder you pedal, the more power it delivers. And with an internal belt drive design, it does this without added vibration for the smoothest and most silent ride possible. - Specialized made the custom 460 Wh battery to be fully integrated with the frame, removable for easy charging, and lockable for added security. It communicates with the display and has multiple modes to maximize the overall efficiency and range.
Specialized Men's Diverge Comp
$4,099.00
The Diverge Comp has been designed from the bottom-up to be a fully-fledged exploration machine. It's also as adept at crushing dirt climbs as it is cruising to the coffee shop or hopping into a local group ride. And while it might sound cliché and hyperbolic, the Diverge Comp truly is one bike that does it all. The Diverge frame will comfortably fit up to 700x42mm tires with plenty of room for mud, too. Weight was a large factor in the development, so Specialized took some design cues from the Roubaix with a FACT 9r carbon frame that's one of the lightest in the category. Specialized opted for a new Open Road Geometry. We know what you're thinking, "it's just another marketing term," but they truly did develop an entirely new geometry. Think of it as a road version of modern trail bike geometry. It provides playful handling and predictable steering for endless dirt skids and mid-corner drifts. The geo features a bottom bracket that's over a half-centimeter lower than the previous Diverge, a slacked-out head tube angle, short chainstays, and a short wheelbase. These changes make for a bike that's not only fun in the dirt, but also performs well on the road. Since there's only so much that wider tires with lower pressures can absorb, Specialized implemented a new version of their Future Shock into the Diverge design. It not only soaks up bumps with ease, but adds the benefit of extremely predictable handling. That's because the wheelbase isn't lengthening when you hit a bump, so the front end of the Diverge keeps the same effective head tube angle. In other words, when you dive hard into a turn, you won't be surprised by under steer or sloppy handling. Unlike the original Future Shock, the Diverge's version features a progressive spring that makes this technology more suitable for off-road applications, where stiffer suspension is often needed to soak-up larger bumps and obstacles. Specialized topped it off with three water bottle mounts and mounts for racks and fenders. So while it's one of the most smile-inducing bikes you'll ever shred fire roads on, it's equally adept at bike packing, commuting, or even a spin to your local brewery. The Diverge Comp is spec'd to keep you shifting crisply and braking smoothly mile after mile, with a Shimano 105 groupset, Shimano hydraulic disc brakes, and an tough Axis Elite wheelset.
Specialized Men's Diverge Expert
$5,689.00
The last thing that you want is your bike holding you back from having the ride of your life. If you see rough roads or flowy singletrack, Specialized wants you to ride it, not think, "That looks fun, but I can't do it on this bike." They're tired of fun being restricted, and that's why they developed the Diverge Expert. Now, you can get out there and not only explore new roads, but entirely new rides—we promise that the bike won't be a limiting factor. The Diverge frame will comfortably fit up to 700x42mm tires with plenty of room for mud, too. Weight was a large factor in the development, so Specialized took some design cues from the Roubaix with a FACT 9r carbon frame that's one of the lightest in the category. Specialized opted for a new Open Road Geometry. We know what you're thinking, "it's just another marketing term," but they truly did develop an entirely new geometry. Think of it as a road version of modern trail bike geometry. It provides playful handling and predictable steering for endless dirt skids and mid-corner drifts. The geo features a bottom bracket that's over a half-centimeter lower than the previous Diverge, a slacked-out head tube angle, short chainstays, and a short wheelbase. These changes make for a bike that's not only fun in the dirt, but also performs well on the road. There's only so much that wider tires with lower pressures can absorb, so Specialized implemented a new version of the Future Shock into the Diverge design. It not only soaks up bumps with ease, but provides extremely predictable handling. That's because the wheelbase isn't lengthening when you hit a bump, so the front end of the Diverge keeps the same effective head tube angle. In other words, when you dive hard into a turn, you won't be surprised by under steer or sloppy handling. Unlike the original Future Shock, the Diverge's version features a progressive spring that makes this technology more suitable for off-road applications, where stiffer suspension is often needed to soak-up larger bumps and obstacles. Specialized topped it off with three water bottle mounts and mounts for racks and fenders. So while it's one of the most smile-inducing bikes you'll ever shred fire roads on, it's equally adept at bike packing, commuting, or even a spin to your local brewery. The frame, meanwhile, is topped off with a SRAM Force 1 groupset, hydraulic disc brakes, and Roval SLX 24 wheelset with 2Bliss Ready tires.
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